— APIS SOLUTIONS — LOGOS, WEBSITE & CONFERENCE MATERIALS
Apis Solutions and iAPIS it’s first hero product were launched in late 2020 to improve commercial beekeeper productivity, while caring for bee health.
Using smart technology, systems and a practical understanding of beekeeping operations this exciting yet complex product offering needed to be communicated simply.
The visual presentation and messaging needed to support the sales team’s effort. The company identity, product and module names, logos and icons were developed along with clarifying messages and writing and designing key communication for launch at the National Apiary Conference.
— THE APPROACH
Insights
After interviewing the owners and a competitive review, the logos needed to be smart, clean and modern.
It should still communicate that it was a product relating to bees, without looking like a honey product!
Photography and well crafted copy would need to strike a chord with the commercial beekeeper audience
Strategy
The order began with iAPIS which was first named and developed. The company name was then changed from Apiary Solutions to APIS Solutions to create an overarching family of products for immediate impact and future proofing.
Strong imagery was used to bring it to life and connect with the target audience in the website and conference materials.
Logo
For iAPIS the simplified bee stripe doubles as the Wifi signal, symbolising the technology for bees.
For APIS Solutions the same stripes make up the full bee and the corporate blue gives a more serious tone. This yellow symbol is carried through to the modules
APIS Solutions conference materials
APIS Solution Website
