Services 3 — Oystercatchers NZ

Our Services.

Branding to get noticed.

Your name and visual impact communicates what you stand for.

Whether you need a new name, logo, brand refresh or tweak of what’s working already, we’ll create your unique and powerful brand story.

- Research, One-on-One interviews, focus groups, workshops, online surveys, stakeholder engagement and Ai to scan the competitive marketplace .
- Strategic review (SWOT and other techniques)
- Stakeholder workshops to develop your Vision, Mission, Unique Selling Proposition, Brand Values and Brand Essence
- Staff, Board, Steering Group and Customer Client workshops for feedback and refinement.
** Oystercatchers NZ worked for the creative team at Cato Brand Partners (Now Everyone), on the insight, consultation , strategic positioning and project and client management for the Fire and Emergency NZ merger.
- Naming, logo, and unique brand visual system.
- Core brand messages, sales points and copywriting
- Brand guidelines
- Packaging design
- Point-of-sale impact
- Website / apps
- Visual content and assets for social and digital campaigns
- Corporate materials / templates, signage and launch campaign
- Launch event, from invites to the event theme, collateral, media and follow up.

2. Marketing for impact.

Get clarity on your target market and then tell your story!

Impactful marketing aligns your product, marketing campaigns and customer experience to create interest, purchase and repeated loyalty. We’ll ensure consistent on-brand campaigns with powerful visual storytelling and compelling messaging whatever the media.

Product Development

From focus group research to developing concept designs for your product or service. Ensuring consistent branding and messaging throughout.
Taking the concept into research to check for product appeal and competitive advantage. Feedback at this point is way more cost effective than once launched.
Packaging design has 2-3 seconds to make an impact from the shelf and online. We will help create brand recognition and impact, so that your product or service isn’t just a ‘me-too’ but calls out to be picked up and read.
Ensuring all copy and customer/client service is on brand.

Genuinely listening to stakeholders during a re-brand, new brand, merger, brand tweak or launch of a new product or service is essential input to get it right.
We’re experienced in staff consultation, iwi engagement and Board presentations.
Brand messaging, tone and copy writing from websites to ads, exhibits and social media.
Our network public relations and media management experts, as well as copywriters for all fors of communication.
For large projects we can recruit in communication managers.
Oystercatchers has an outreach network or PR and social experts in USA.
End to end customer journey mapping.
Utilising and refining the customer feedback process to drive better pipelines and higher conversion.

Product Launch

Communication

Art direction for photography and on brand visual communications. We have a range of specialists who can make sure your visual assets look great.
We design printed and online collateral, retail display units, in-store merchandising, exhibits and trade sell-in materials.
Our designers work across all media, including creating icons, illustrations and visual assets for your website, advertising and paid and organic social presence.
Entice shoppers through trial campaigns, brand activations or other testing, tasting and trial innovations.
Take your product or service to your target audiences, influencers, and support the trade with well-planned multi-dimensional campaigns.
Website configuration and design to help you successfully sell your products and services.