3. Build the right team
Need to build your in-house marketing, digital and creative capability?
We’ll recruit the right people, with the right skills, at the right time for your growth journey.
Our immersive mentoring option will build your team’s capability and confidence.
Concept development to market testing.
Market and product prototype assessment, research and creating competitive advantage.
Packaging design for maximum on shelf and online impact.
Messaging - Ensuring all copy and customer / client service is on brand.
Art direction for photography and on brand visual communications.
Design of printed and online collateral, retail display units, in-store merchandising, exhibits, trade sell-in materials.
Shopper marketing campaigns to entice trial.
Go-to-market launch for the trade and then consumer.
Online and e-commerce websites.
Stakeholder management including staff consultation, iwi engagement and Board presentations.
Communication strategy; brand messaging, tone and copy writing from websites to ads, exhibits and social media.
Public relations and media management.
Customer feedback process during change and post launch.
Marketing strategy; product, distribution, pricing & promotion.
Environmental signage, vehicles, in-store, OOH, bus backs & more.
Media planning and campaign management above and below-the-line campaigns.
Digital marketing. SEO, Google/HubSpot/ Adobe CRM and retention campaigns.
Social media / influencer campaigns. Meta, YouTube,Tiktok
Product Development
Get clarity on your target market and then make it happen.
Impactful marketing reaches key consumer touch points with a reassuring and on-brand experience, creating interest, purchase and repeated loyalty.
2. Nail your marketing.
Product Launch
Communication
Marketing Campaigns
Expertise and Services:
1. Brand and get noticed.
Your name and visual impact communicates what you stand for.
Whether you need a new name, logo, brand refresh or tweak of what’s working already, we’ll create your unique and powerful brand story.
Insight & Strategic Positioning
Research, One-on-One interviews, focus groups, workshops, online surveys, stakeholder engagement and Ai to scan the competitve marketplace .
Strategic review (SWOT and other techniques)
Stakeholder workshops to develop your Vision, Mission, Unique Selling Proposition, Brand Values and Brand Essence
Brand to launch
Naming, logo, and unique brand visual system.
Core brand messages, sales points and copywriting
Brand guidelines
Packaging design
Point-of-sale impact
Website / apps
Visual content and assets for social and digital campaigns
Corporate materials / templates, signage and launch campaign
Launch event, from invites to the event theme, collateral, media and follow up.
